Sportsman’s Warehouse

Sportsman's Warehouse is an American outdoor sporting goods retailer which operates in 29 states across the United States. I designed a more cohesive identity system that portrays Sportsman’s Warehouse as a respected player in the outdoor retailer market. Their previous logo wasn’t very usable and didn’t embroider well or reproduce well when small (see bottom of this page). In addition to rebuilding their logo, I also designed three in-store brands. Rustic Ridge, Killik, and Sportsman's Gourmet. Rustic Ridge is the in-store brand. Killik is the in-store high-end hunting brand. Sportsman's Gourmet is a line of proprietary seasonings.

Logo / Packaging / Print / Advertising / Direct Mail

Designed at Webster